ceva
Ingram Micro Commerce & Lifecycle Services was acquired by CEVA Logistics.
On August 1st, this website will be decommissioned.
Learn More
Log In
Select the system you wish to access
OUR BLOG

Building the future of global commerce

Blog

15.5% Increase, What’s Up With That?

April 20, 2017  

The Shipwire Platform has seen some major upgrades within the past year. Recently, we dug into our metrics to understand their full impact.

Looking at year-over-year data, something that stood out was average daily sessions. Average daily sessions grew 15.5% from the first quarter of 2016 to the first quarter of 2017, and the uptick can be linked back to our Platform Analytic feature.

 

Enhancements to Platform Analytics

2016 was a big year for Shipwire Platform Analytics.

We introduced pre-formatted Business Reports (a popular request), which allow users to download data in spreadsheet files. The Business Report features provides better insight into fulfillment and delivery information through the same UI used to manage orders and inventory.
 

 
In October, we introduced our completely redesigned Dashboard, which serves as a user’s homepage within the web app. The new Dashboard allows users to aggregate all data — for example, fulfillment, ecommerce and product channel information — into a singular view that includes detailed charts and maps.
 

 

Impact to Platform Adoption

The graph below shows sessions by month and indicates when the Business Reports and Dashboard features were released. You can see a lift in the number of sessions following the release of each feature.
 

 

Typically, we see a surge in session numbers around November (in correlation with Peak Season for most of our users), but in 2016 the climb began in October as customers started using new Dashboard analytics to prepare for the holidays.

In addition to the number of Platform sessions, we looked at the length of sessions.
 

 

Following the release of Business Reports, there was a reduction in session duration, which is what we wanted to see, since one of the main functions of this feature is the ability to quickly export reports into a spreadsheet file (it also makes data manipulation more flexible and accessible to various departments within an organization). Prior to the availability of Business Reports, searching for data within the Platform was a much more manual process and required a longer session.

During the release of the new Dashboard in October and lasting through the holidays, daily sessions increased in length. The Dashboard surfaces real-time alerts for Orders Statuses and Receivings, likely prompting users to manage them and resulting in a longer session (higher order volume and more alerts are common during Peak). As expected, session duration decreased after the holidays, but overall, session duration is higher following these releases than it was previous to them (see left and right ends of chart).

 

What’s the point?

“Big data” is a term that gets thrown around a lot in the SaaS industry, and the actionable insights that result from it are what we care about. The type of information in this blog and other statistics like it are considered when we make investments in our technology. The logistics industry is not known for being a leader in real-time analytics or user-friendly reporting, but we’re changing that. We’re always looking at major market trends, user feedback and hard data to drive our development decisions and create tools that improve our Platform functionality and user experience.

Jonathan Tran

Jonathan Tran is the Product Marketing Manager in charge of the Shipwire Platform at Ingram Micro Commerce & Fulfillment Solutions. He represents the collective voice of platform merchants in the product development process and develops go-to-market strategies. Connect with him on Linkedin.

YOU MAY ALSO LIKE
im-latest-news-image
Consumers lead the market, and their expectations are changing. Are you ready?

February 10, 2022

im-latest-news-image
Inflation and Supply Chains – Survive or Thrive?

February 3, 2022

im-latest-news-image
New solutions to Combat Labor Shortages

December 14, 2021

im-latest-news-image
Supply chain disruptions – is the end in sight?

October 25, 2021

CATEGORIES
Fulfillment
Commerce
Press
Tradeshows
Thought Leadership
Ingram Micro Commerce & Lifecycle Services 2017-02-16
Thank you!

Someone will be in contact with you shortly.

OKAY

Privacy Policy: CEVA LOGISTICS | INGRAM MICRO Legal: INGRAM MICRO

Proudly powered by WordPress
  • Home
  • Forward Logistics
  • Reverse Logistics
  • ITAD
  • Industries
  • Resources
  • Locations
  • Contact Us
    Log In
    Select the system you wish to access
Ingram Micro uses cookies to personalize content. By browsing this website, you consent to the collection of information by cookies. For more information, please visit our privacy policy.OK, I agree