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BLOG / Commerce

Consumers lead the market, and their expectations are changing. Are you ready?

February 10, 2022

In recent years, there has been a steady increase in the number of packages that are being shipped and the consumers’ demand is causing a transformation in how distribution service providers and shippers demand a redesign of supply chain activities. Additionally, fulfillment and 3PL companies are adopting innovative processes to optimize the overall shipping experience and carefully monitor every step to meet consumer expectations. Fulfillment and 3PL companies are being a huge proponent of emerging technologies that can help facilitate the customer experience.

The consumers’ mindset remains high despite the supply chain bottlenecks, product shortages, rising costs, and inflation. Adopting advanced technology guarantees a growing arsenal of tools to meet the challenges faced by consumers. It also helps in exploring the various new avenues that improve efficiency through cutting costs and allocating resources better. Although there have been substantial advancements in supply chain technology, we are still faced with labor shortages and other constraints that create additional challenges for the supply chain industry.

Today, consumer desires are shifting to online purchases, and the overall buying experience has shifted to focus on more personalization, economic options, sustainability parameters such as eco-friendly packing all while being price sensitive. During this period of economic uncertainty, the established players are improvising innovative business models to overcome challenges while being mindful of consumer expectations.

Ingram Micro has been a reliable fulfillment partner for decades to businesses across industries with varied dynamics. Its vast global infrastructure and focus on cloud, mobility, technology lifecycle, supply chain, and technology solutions, enables business partners to operate more efficiently and successfully in the markets they serve.

Consumers’ buying behaviors have been uncertain over the past three years of the pandemic and which has resulted in supply chain bottlenecks. The established players in the supply chain industry are mitigating this challenge by constantly monitoring market conditions, being more resilient, responsive, and agile to meet the outpacing demand. The supply chain companies are thriving through their infrastructural advancements to the changing consumer’s preferences.

Jeanette Matthews
Jeanette Matthews
Jeanette specializes in global fulfillment for brand leaders and innovators at Ingram Micro Commerce & Lifecycle Services.
Connect with Jeanette Matthews on LinkedIn

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Jeanette Matthews 2022-02-10
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