Growing Pains of Retail eCommerce in Europe
Everybody likes a quiz and a story, right? So let me test me test your knowledge.
For Europe in 2020, will the predicted spend be higher for eCommerce or eTravel?
I’ll give you some clues.The spend prediction for flight tickets in the eTravel sector alone for 2020 is €94m. And those eager online shoppers in 2020? Well, they’re predicted to spend €75m solely on clothing.
So what did you guess?
If you guessed eCommerce, you would be right! In 2020, a staggering €364m is predicted to be spent online, for everything from toys, furniture, clothing, shoes, books, movies, accessories, and consumer electronics to appliances.
And for eTravel sector as a whole? Because I don’t want to keep you in suspense, the predicted spend is €188m…quite a gap!
Other surprising data points:
- €37m will be spent on Online Takeaway orders
- €1.2m on Online Dating
- €19m on Connected Hardware.
Internet penetration in Europe was 82% as of 2018.
Based on the sheer size of the audience for eCommerce, this percentage implies, overall consumer spend shows a growth potential of 7.75% into 2023…which translates into revenues of €461,490,985,000 over the next four years.
The world of online eCommerce is moving quickly, and unless your business keeps up with trends, technology and customer services levels, you will be left behind.
We see more and more instances where eCommerce businesses need to reinvent themselves and come up with new and improved ways of staying ahead of the competition to survive.
eCommerce Innovation is necessary
Because the market has reached a stage where differentiation by price, product selection or quality is very difficult to achieve due to the strong competition. So from voice orders (Voice Commerce) via technology such as Siri, Alexa and Google Home to extreme focus on mobile optimisation and simplification of the checkout and payment process, businesses must leverage innovation and evolve.
For parcel delivery, time is of the essence
And then finally – getting that item to your customer. Parcel delivery boxes and exact delivery times for working people, drone deliveries of time-sensitive products as well as same-day-delivery are only a few of many ambitious innovations and optimisations in the area of product or service delivery.
When it comes to consumers shopping online, Ingram Micro understands the world of instant gratification or, as we like to think of it, instant fulfilment – if you pardon the pun – all too well.
It is important to get your orders processed – FAST – and to make it as convenient as possible for your customers to track the delivery in case they need to be home when it arrives. To help our partners achieve this, we offer transport management to help manage couriers and to ensure that end-to-end shipment tracking is seamless and integrated.
You have made a significant investment and it takes incredible effort for you to stay ahead of your competition at the front end of your sales process. And this is why we integrate with you and take the things we are good at – like inventory management, warehouse management, order management, order shipping, reporting and data security – off your hands and let you get on with the things you are good at, like keeping those customer orders rolling in!
To help you grow your business, we work with you and focus on alleviating the pain points that come with a very competitive and fast moving eCommerce industry.
Learn about our ecommerce fulfillment solutions, and get in touch with us if you need to talk to a partner who understands the eCommerce pain points that may be keeping you from growing your business.
October 28, 2019
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October 9, 2019
Madelie van NiekerkMadelie van Niekerk brings over 10 years of logistics and eCommerce industry experience to her role as Senior Marketing Manager at Ingram Micro Commerce & Lifecycle Services, utilising her expertise to drive best practices for European initiatives in the Commerce & Technology sectors. Madelie is passionate about all aspects of delivering excellent service to our customers and strives to highlight and replicate partner success stories. When she's not traveling for business, she enjoys running, walks with her dog Bobbie, and photography.