Increase distribution and brand exposure through Ingram Micro’s DirecTrak Sales Accelerator Program

Sandy Lisa, Founder and CEO, has created a global handbag and travel bag empire with practical and elegant designs. She owns two brands: ECO STYLE and Sandy Lisa, her namesake. Both lines have seen huge success across multiple sales channels, including B2B, B2C, and corporate accounts — accessible via Ingram Micro’s DirecTrak Sales Accelerator Program. DirecTrak offers an extensive reseller base, marketing tools, and sales experts that allow brands to be seen by a wide variety of buyers. Through this program, Sandy Lisa has established relationships with retailers and distributors, ultimately leading to 30% growth year-over-year.

Highlights:

• Ability to ship to 90% of their Continental U.S. customers within two days using warehouses in Mira Loma, CA, and Carol Stream, IL
• More than 70 resellers are buying ECO STYLE & Sandy Lisa products through DirecTrak’s on-consignment distribution model
• Access to a dedicated Account Manager for streamlined support
• Access to Ingram Micro’s marketing and sales resources, including consumer events, specialized industry vertical sales experts, and vendor relationship building assistance

Download the full case study to learn more about these brands’ journey to success with Ingram Micro DirecTrak.