case study
ECO STYLE & Sandy Lisa
Increase distribution and brand exposure through Ingram Micro’s DirecTrak Sales Accelerator Program
Sandy Lisa, Founder and CEO, has created a global handbag and travel bag empire with practical and elegant designs. She owns two brands: ECO STYLE and Sandy Lisa, her namesake. Both lines have seen huge success across multiple sales channels, including B2B, B2C, and corporate accounts — accessible via Ingram Micro’s DirecTrak Sales Accelerator Program. DirecTrak offers an extensive reseller base, marketing tools, and sales experts that allow brands to be seen by a wide variety of buyers. Through this program, Sandy Lisa has established relationships with retailers and distributors, ultimately leading to 30% growth year-over-year.Highlights:
- Ability to ship to 90% of their Continental U.S. customers within two days using warehouses in Mira Loma, CA, and Carol Stream, IL
- More than 70 resellers are buying ECO STYLE & Sandy Lisa products through DirecTrak’s on-consignment distribution model
- Access to a dedicated Account Manager for streamlined support
- Access to Ingram Micro’s marketing and sales resources, including consumer events, specialized industry vertical sales experts, and vendor relationship building assistance
Tanya Taylor
2019-10-21
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