What makes Canada a strategically advantageous market for ecommerce sales?
Canada is often a natural point of expansion for many U.S. companies, but what makes this region unique for setting up a new ecommerce market?
A traditionally loyal retail environment, large geographic area with densely populated cities and two national languages makes for a unique market to setup your ecommerce site.
Some highlights from our Market Guide:
- 80% of Canadians shopped online in the past year
- eMarketer estimates there will be 19.2 million digital buyers in Canada in 2018, a number that captures more than half of the country’s population. Increasingly, digital buyers engage with retailers through multiple channels and on a variety of devices.
- The country’s ecommerce market — which generated more than 1.8 billion Canadian dollars in sales in 2017 — is now the eighth largest in the world.