Libratone is on a mission to liberate sound and expand the experience with music in the era of streaming. Founded in 2009, Libratone is one of the first audio companies to consider the aesthetics of speakers – to move them out of the corner of the room and into the centre with minimalist Scandinavian designs, soft fabrics and warm, interesting colours.
With sights set on expansion throughout Europe and accelerated growth in the market, Libratone partnered with Ingram Micro Commerce & Fulfillment Solutions for scalability and global reach.
Prior to its relationship with Ingram Micro Commerce & Fulfillment Solutions, Libratone handled its B2B and direct-to-consumer fulfillment in-house. When the company decided to expand its product line and focus on the future of personalization all the way through the fulfillment process, it felt secure with Ingram Micro’s global capabilities.
While Libratone celebrated exponential growth, space and resource constraints began to present operational challenges. With Q4 rapidly approaching, the brand needed a quick and seamless solution to be implemented, ensuring readiness for peak season. “We had quite an aggressive timeline and having a partner with true expertise was going to be critical to our success,” said Jesper Boel Nielsen, Global Service and Logistics Manager at Libratone.
Libratone entered the next phase of its business with a new brand strategy and product expansion plans on the horizon, and Ingram Micro Commerce & Fulfillment Solutions provides solutions that support the brand’s goals: cost optimization, enhanced buyer experience, lower transportation rates and access to markets that enable rapid expansion.
Ingram Micro Commerce & Fulfillment Solutions provides:
- Immediate expansion into Central Europe by implementing Libratone in one of its 17 European locations: Tilburg, Netherlands
- Operational expertise and resources so that Libratone could focus on product development and sales
- Strategic locations to ensure lower transportation costs and reduced time-in-transit
- Personalization capabilities that allow Libratone to extend its brand experience through order fulfillment directly to a consumer’s door
- Access to Ingram Micro’s partner network of 200,000+ resellers and retailers via Sell Thru Ingram
Delivering Exceptional Customer Experience
Libratone’s thoughtful culture transcends product design and sound quality; every brand touchpoint is held to the highest standards. With Ingram Micro Commerce & Fulfillment Solutions, Libratone found a partner experienced in delivering high-touch value added services like personalization, as well as operational capacities that enhance customer experience.
Since partnering with Ingram Micro, Libratone has reduced shipping time to its B2B retail and B2C customers in Central Europe by 1-2 days. The company has also gained scalability to support its accelerated product launch plans, set to increase from 1 to 5 launches per year.
“Partnering with Ingram Micro Commerce & Fulfillment allows us to focus on our mission of creating and selling the highest quality and beautifully designed audio systems in the world. They are experts at operations and logistics, and most importantly we can trust them to deliver the same level of exceptional customer experience that fuels our mission,” said Nielsen.