Soylent relies on agile order fulfillment to support two sales models as the company plans for product growth and global expansion.
Consistent, high-quality service and delivery needed
Soylent™, a pioneer in food technology that delivers nutritionally-complete staple meals to provide all the essential nutrients required to fuel the human body, needed a partner it could trust to handle order fulfillment for its subscription and per-order sales.
Since Soylent is categorized as a food product (rather than a supplement), many of its customers depend on it as a primary source of nutrition. Orders must reach them on time, every time and reliability is paramount. “Number one is that we have a consistent, reliable partner to make sure that customers who are replacing 100 percent of their food or even 20 percent of their food, get their supply on time,” said Heston Green, Director of Logistics. “We provide a staple food product, so consistency and reliability were non-negotiables. Ingram Micro Commerce & Lifecycle Services was the leader of the pack, and that was a tipping factor for us to go with them and their (Shipwire) platform,” he said
Scale and Flexibility
Soylent started in the U.S., but has customers in Canada and sights set on other international markets. Along with offering flexible service and features, “It was very important that our fulfillment partner could handle domestic and international shipping,” Heston said. Ingram Micro Services’ global fulfillment solution can support international growth plans with the same flexibility it provides domestically.
Access to industry-leading technology and the flexibility it enables were attractive to Soylent, too. “We’re constantly moving and changing and we needed an agile and willing partner to move with us,” said Heston, noting that other order fulfillment providers were more rigid and not as fast-moving.
Reliable solutions that fit
Soylent has two sales models: per-order sales and subscription-based sales. With Ingram Micro Services, order fulfillment for both models is made possible, and enabling this support has allowed the company to further grow its customer base.
Through the partnership, Soylent also opened options for international growth. “We expanded into Canada with the click of a button,” Heston said. In addition to enabling a broader reach, the Shipwire Platform has helped Soylent move faster and save more in other ways, too. “They’ve pushed features ahead that weren’t even on their roadmap (just for Soylent),” which made the company’s processes more efficient and cost-effective, he said.
Value in partnership
The right locations, technology and solutions were all key in Soylent’s choice to work with Ingram Micro Services, but the value of establishing a true partnership can’t be underestimated. “Our Account Manager is Kim, and I feel like she’s part of my team,” Heston said. “We get a full-service platform. We have an Account Manager and a dedicated Customer Service Representative. We’ve really grown together as partners and learned things from each other. It’s been a great experience.” By building a close relationship, the partnership has been more productive and the results speak for themselves.
Soylent continues to release updated products and plans to grow beyond the U.S. and Canada. “We want to make the best product possible and get it into the hands of customers as quickly as we can,” Heston said. “Ingram Micro Commerce & Lifecycle Services is helping us do that.”