Ajax proudly represents the Netherlands’ as the country’s largest football club. With over 30 National Champion titles to its name, Ajax is hugely popular among its fans. In 2017, the team’s web store, which sells branded products and souvenirs, received over 8,000 orders per day. High demand and online order volume required Ajax to partner with a best-in-class ecommerce fulfillment provider to manage its shipping, and Ingram Micro proved to be the perfect fit. Ingram Micro Commerce & Lifecycle Services manages order fulfillment for all Ajax products sold online, taking care to provide the exact brand experience customers expect through support for custom-branded elements, like special paper to wrap apparel. As a result of collaborating with Ingram Micro, Ajax even won the Sports & Leisure category in the prestigious Dutch 2016 Thuiswinkel Awards.

Unique Demands: Personalization and Peak Enablement

For Ajax, selecting a fulfillment partner that could support high-touch personalization was important. Fans like to customize t-shirt orders with their own names or the name of a player, and Ajax needed a partner who could perform this service. Using equipment supplied by Ajax and as part of the fulfillment process, Ingram Micro applies custom names to Ajax t-shirt orders, gift wraps them when requested and ships them out. When it came to these special services, the quality of Ingram Micro’s performance stood out among competitors. In addition to customization, flexibility is a key capability for Ajax. Special occasions and events, like the release of a new shirt or an important match, can cause a fast and steep increase in sales. An in-house warehouse management system (WMS) allows Ingram Micro to process thousands of orders during these peaks without compromising the quality of fulfillment.

A Future of Success

Ajax and Ingram Micro Commerce & Lifecycle Services look forward to a promising future together. For Ajax, selecting a fulfillment partner that could support high-touch personalization was important. Fans like to customize t-shirt orders with their own names or the name of a player, and Ajax needed a partner who could perform this service. Using equipment supplied by Ajax and as part of the fulfillment process, Ingram Micro applies custom names to Ajax t-shirt orders, gift wraps them when requested and ships them out. When it came to these special services, the quality of Ingram Micro’s performance stood out among competitors.