Forward and Reverse Logistics – Complete Product Lifecycle
October 09, 2019
The overwhelming increase in eCommerce within the last five years has had a direct impact on logistics and supply chains, and in addition to maintaining competitive sales strategies, companies are being forced to update their processes and infrastructure in order to remain relevant and profitable. Returns — naturally — are a byproduct of eCommerce shopping that increase right alongside online shopping. According to Statista, there has been a 60% increase in eCommerce packages returned from 2016 to 2019, with 1.6 million packages returned on December 19, 2018 alone. The good news is that companies need not fall on their swords to offer consumers the return options they want. In fact, returns present a profit-generating opportunity for companies who establish an efficient reverse logistics strategy within their supply chains. Curious? Let’s start with the basics: forward vs. reverse logistics.
The Difference Between Forward & Reverse LogisticsForward logistics are used to manage the forward movement of goods as they transition from raw materials to end-consumers. In many cases, forward logistics includes product development, material sourcing, manufacturing, transportation to distribution centers, and final-mile delivery to a consumer. Reverse logistics refer to moving products and materials back into the supply chain post-delivery. Often, reverse logistics are associated with returns and recalls, but they can also include recycling programs, product disposal, and asset recovery. From a business perspective, reverse logistics require managing stock levels as products are returned and managing the disposition of returned products. From an ecological standpoint, reverse logistics offers a path to reducing the environmental footprint of business. Examples include:
- Refurbishing damaged items so they can be resold
- Recycling parts or materials to create new products
- Dispositioning of unsold product from brick-and-mortar stores
- Returning packaging materials and pallets to the manufacturer for reuse on inbound logistics
Benefits to Reverse LogisticsAs reverse logistics grow in necessity, it’s easy to tell whether or not a company has an efficient process in place for restocking or disposing or returned products. Returns management has the potential to be slow and expensive, consuming both time and resources/space, but as technology improves, reverse logistics management is becoming increasingly efficient, yielding many benefits:
- Increased velocity due to product disposition and stock availability
- Expanded potential for profit margin growth via reusing, reselling, or recycling materials that would otherwise be disposed of
- Improved supply chain visibility (which sharpens planning accuracy)
- Reduced waste and improved public perception/brand reputation
- Increased customer satisfaction and loyalty due to the availability of simple returns processes (full refund, no requirements around receipts or original packaging)
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Casey BillingsCasey Billings is a Product Marketing Manager at IMCLS focusing on eCommerce and Technology. Her work is devoted to product and feature launches, generating demand and understanding how our products make our customers’ lives easier. She’s previously spent time on our Global Account Management team, gaining a better understanding of our customers’ point of view and experiences first hand. She has a passion for customer communications and nerdy product launches, as well as, tennis and hiking in the Pacific Northwest.
Casey Billings 2019-10-09